While shopper marketing has gone by a few names since it became the "new and improved" package for consumer promotions, the moniker du jour is "Path to Purchase." This recognizes the massive influence the digital channel has come to play in the shopper experience.
Get better EdgeRank with your Facebook Page's status updates by using photo and question posts with short copy to create the highest engagement with your brand. This increases the likelihood that your update will be seen by your audience in their News Feed.
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Loud Links: Helpful Articles From Around the Web
Here's a few of the helpful articles from around the web lately that will help your brand stay loud online. Turn it up!
