In this world you are required to be an expert in the field you work. Dog walker? Must be able to identify what breed my mutt is. IT? Must be able to fix any issues that arise with my computer, phone and iPad. Branding agency? Well, that's me, and I am asked on a regular basis "what's cool?" (What's the coolest app, best website, etc). So with that in mind and in the spirit of Oprah I solicited my co-workers and asked them to share with you their favorite things.

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Women are more likely to use tablets and smartphones to seek social interaction, while men more often seek information. Download the full mobile path to purchase study to understand how mobile influences the purchase decisions consumers make.

Here are a few helpful articles from around the web that will help your brand stay loud online. Turn it up!

• Facebook timeline launches for brands this month. What are the implications for your brand's Facebook page?
• 37 best practices for driving traffic to your website. SEO, link building and more!
• Grow your business with mobile paid search.