Web analytics, search engine ranking reports, link popularity and pages indexed are terms that can be intimidating to many people. The thought of pages and pages of raw data or unfamiliar tools using technical industry terms can easily scare those unfamiliar with the process of identifying and acting upon key metrics to improve your overall online marketing. But to be successful in online marketing, you must track, analyze, learn from and act upon online marketing metrics. Below are explanations of a few beginning basic online marketing metrics and why they are important for you to know about so you can improve your internet marketing efforts.

Read more about basic online marketing metrics.

Track more than just conversions on your site for detailed data. Google Analytics offers Event Tracking code (javascript snippets) for links on your site. Implement Event Tracking to receive data on what people are clicking on throughout your site. This is a great tool to see what links and calls to action are grabbing attention.

Want to learn more about custom analytic reporting for your business? Contact us about our performance measurement services.

Here's a few of the helpful articles from around the web lately that will help your brand stay loud online. Turn it up!

• Using QR codes yet? If you have ecommerce, check out these 5 QR code uses from Hubspot.
• How usable is your app? Check out key app usability insights from Jakob Nielsen via ClickZ.
• Have you created your brand’s foursquare page yet? Lisa Barone shows you how.
• B2B leads from Social Media? ClickZ gives you 10 tips to get them.
• Adobe launches Edge, which allows users to animate using HTML5 instead of Flash. Find out more at MooseTracker.