Mobile Marketing & Development
Smartphones and tablets have revolutionized the way we live, shop and search for information. Mobile has reached utility status, and for consumers, it has become a fluid part of the shopping experience.
Consumers have grown to view brick-and-mortar stores and online shopping as interchangeable extensions of each other, researching before heading to retail, comparing prices online while in-store and sharing their virtual and real world shopping experiences via social. With the world at our fingertips, mobile is quickly becoming one of the most important parts of any marketing strategy.
Thinking Mobile First
Thinking Mobile-First Our user-centric approach leads naturally to a mobile-first strategy for every digital campaign, ensuring that mobile marketing plays a relevant role in the brand experience.
Designing a digital campaign to fit the target consumer’s lifestyle might include:
- Mobile website development
- Mobile application development
- Mobile advertising
- Geo-targeted advertising
- Social content
Do I Need An App For That?
With a strategy tailored to the user and filtered with brand objectives, the opportunities for mobile activation become clear.
Sure it might make sense to create a custom mobile app, but there are a number of other options, including a responsive website.
Responsive websites use the latest design and development techniques to:
- Create a website that automatically adjusts to your browser’s window size and reorganizes content beautifully – whether you’re on desktop or mobile
- Eliminate the need for a separate mobile website
- Allow for the vast range of screen sizes for smartphones, tablets and even desktops
With the flurry of activity in the web industry, outsourcing has become common practice for many – but the benefits of collaboration on a cross-discipline team support the necessity of an in-house development team.
When a creative is able to join forces with a web and mobile application developer, the results are a perfect marriage of creative, usability and technology – all while digital strategists and account service team members ensure search engine optimization and brand objectives are met.
Learn more about our approach to mobile marketing and development by contacting us.