When the shopper is at the shelf, it’s our most powerful opportunity to influence purchase—and that’s pretty exciting to us.
We were founded on retail marketing and we love it. It’s the ultimate opportunity to bring together insights, strategy, technology, innovation and killer creative.
IN THE CARTS AND MINDS OF SHOPPERS
So how do we do it? We start with getting to know our shopper through insights. At the most basic, we aim to answer:
- Why is they shopping? Is it a last-minute trip for essentials or a pre-planned, stock up kind of trip? Are they in a hurry or ready to spend some time?
- What are their motivations? Are they money savers or do they seek to impress? Are they health conscious or indulgent?
- Are they shopping for an occasion or part of a routine? Who are they shopping for?
- Did they research at home—finding product information online, on Facebook, Twitter or Pinterest? Or are they likely doing research in store on a mobile device?
HOW WE FIND THE ANSWERS
Using Hatch—the top-rated research facility on our campus—and industry-leading software to track and analyze consumer trends and behavior, we’re able to gain valuable insights long before they become common knowledge. We use these insights to inform our retail marketing strategy.
INSIGHTS AND INNOVATIONS
We create strategies that are directed by insights because that’s the key to a successful shopper marketing program. But what really revs our engine is innovation. We love the opportunity to use new technologies to unlock new possibilities for engaging consumers at the point of purchase.
Ultimately, we don’t want to just spark a purchase, we want to start a relationship with consumers to lead to repeat purchases. And that’s why it’s important that we tie all marketing channels together and bolster it all with meaningful creative.
Check out what we mean in our case studies.