Interactive Event Marketing
Mobile marketing once meant a branded bus, and interactive advertising agencies focused on face-to-face consumer engagement. Those days have changed. Experiential marketing has evolved, too—while digital marketing changes on a daily basis. With the proliferation of mobile technology and saturation of smartphone usage, maintaining a focus on the consumer—also known as the user or the event attendee—is key.
A consumer-centric approach allows us to tailor the interactive components of experiential programs to the target consumer:
- How do they want to engage with you?
- How do they want to keep in touch with you?
- What networks do they use? Which ones are good for pre-promotion, follow up and on-site engagement?
Get the Convo Going
One of the many benefits of bringing together experiential and social marketing is geo-targeting to build event awareness. Whether through teasers and buzz-builders, VIP exclusives, or straightforward invitations, social media marketing can be an efficient way to recruit highly targeted consumers to experiential marketing events.
Sure, technology should be fun, but it should also have a purpose. If our objective is awareness, we make sure on-site experiences are easy to share via social media. If our objective is sales, we connect them with e-commerce or a mobile coupon, right there on site.
A Good Follow Through
One of the biggest success stories of a great experience is a high-level of interest after the actual event. Whether it’s an event photo gallery, a contest with great prizes or a ‘behind the scenes’ video, post-event interaction offers the opportunity to extend the value of your investment —as well as to spark long-term relationships with consumers.
Contact us to learn more about how interactive event marketing is relevant to your brand.